Salesforce Marketing-Cloud-Advanced-Cross-Channel Valid Test Preparation, Marketing-Cloud-Advanced-Cross-Channel Test Prep

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 2	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 3	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 4	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 5	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 6	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 7	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q64-Q69):

NEW QUESTION # 64
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use contact designer
B. use Journey data and not contact data
C. use query activity to query _ click and use contact data in journey.
D. use journey with email activities and enagagement split activity

Answer: D

Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.

NEW QUESTION # 65
To what types of objects can you do a quick send in distributed marketing, Select multiple

A. Contact.
B. Lead
C. Person account, (opportunities, Quick send message records)

Answer: A,B,C

Explanation:
In Distributed Marketing, Quick Send can be used with the following types of objects:
* A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
* B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
* C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.

NEW QUESTION # 66
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein engagement scoring
B. Einstein content selection
C. Einstein copy insights

Answer: B

Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.

NEW QUESTION # 67
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. Biweekly
B. hourly
C. daily
D. monthly

Answer: C

Explanation:
Model Refresh Frequency:
Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
Daily Refresh:
The EEF model is refreshed daily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
Why Not Other Options:
A . Hourly: Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
C . Monthly: Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
D . Biweekly: Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshed B. Daily to maintain accuracy.

NEW QUESTION # 68
Where would you set a threshold limit in social studio

A. tab in engage
B. column in engage
C. enterprise admin settings
D. workspace settings

Answer: B

NEW QUESTION # 69
......

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SALESFORCE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL VALID TEST PREPARATION, MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL TEST PREP

Salesforce Marketing-Cloud-Advanced-Cross-Channel Valid Test Preparation, Marketing-Cloud-Advanced-Cross-Channel Test Prep